To rejoice this technological breakthrough, only 888 constrained version bottles is going to be produced generating this an unmissable bit of background for collectors.

True personal savings can be task and product or service dependent, but usually, impartial reports demonstrate that, all else equal, for every gramme of glass lessened Meaning in excess of fifty percent a gramme significantly less carbon emissions in production.

Based on our research, It is usually thought for being the globe’s lightest 70cl Scotch Whisky glass bottle ever released to marketplace.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has become created by adopting a examination-and-master model, developing and Checking out without limitation and imagining what the future of lightweight luxury packaging could carry.

Worldwide Design and style Director at Diageo, Jeremy Lindley who led the design venture, stated, “Johnnie Walker Blue Label Ultra was born out of an ideation session looking at the way forward for luxurious. With other classes shifting towards light-weight – for instance eyewear and significant-effectiveness cycling – we questioned irrespective of whether luxurious spirits could comply with suit. “We took our eyesight into a group of professional glassmakers and throughout a 5 yr exam-and-study approach little by little discovered how to build stylish, light-weight glass.

From peaty whisky to fruity whisky, lean on our specialist insights to find the entire selection and character of different whisky flavours.

The result can be an industry-to start with that, and achieving exquisite attractiveness, showcases what luxurious, lighter-fat, lessen-carbon bottles of the future could appear like. As Portion of the Diageo Spirit of Development action prepare, Johnnie Walker aims to reduce the fat of glass Employed in its packaging; an ambition that is certainly aimed at minimizing the amount of carbon emissions linked to packaging.three Whilst the technological innovation is not nevertheless accessible to start bottles of this bodyweight at scale, forever, the knowledge Johnnie Walker has garnered is previously remaining placed on lightweighting tasks throughout the Diageo portfolio.

. The Beforehand claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed close to 298 grams.

With much less than 888 bottles introduced globally, Every bottle is separately numbered and presented inside of a luxury collector’s circumstance.

We're listed here everytime you're prepared to take the plunge with Johnnie Walker and explore cocktail recipes, new merchandise launches and the most up-to-date from our planet of whisky.

This is a globally allotted launch made out of uncommon shares, which include whisky from ghost distilleries which might be not in Procedure. Below 888 bottles had been made all over the world.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In addition to this, Diageo has declared that a royalty-absolutely free license to your patent might be made available to anyone who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “As more info an alternative to maintain this new understanding near our chest, we’re thrilled to offer a royalty-cost-free licence to our granted United kingdom patent to the world.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals

Experienced whisky tasting requires follow. Use our do's and don'ts to demystify the working experience and enjoy your drams in a whole new way.

This is the one particular-off bottle for now illustrating the art with the achievable, like a design and style experiment and redefining light-weight as luxurious. We will proceed to apply these learnings over the broader Diageo assortment.

Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, in addition to a variety of ghost whiskies, to start with created in distilleries which have because closed.

With our focused center on presenting lightness across every structure aspect, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.